![]() And the light consistency lets those ingredients seep in to help you achieve your skin goals. That’s because a serum’s main purpose is to deliver those active ingredients deep into the skin barrier, according to board-certified cosmetic dermatologist and Mohs surgeon at the Shafer Clinic, Dendy Engelman. Serums have a thinner consistency than other skin care products like face moisturizer, but that doesn’t mean they’re not as powerful - the watery consistency actually works in your favor. Serums are liquid formulations that contain active ingredients to treat a number of our top skin concerns they can soften fine lines, fade pigmentation, and zap breakouts. But when you’re looking to get a potent dose of skin-loving ingredients, keep it simple with one of the best face serums. ![]() Our skin care routines are ever-expanding - you can find lip masks, essences, face oils, and so much more. ![]() If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
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